Consumer Marketing Data for SAP®

Your needs

  • optimizing and segmenting B2C customer databases
  • better understand customers and their requirements
  • locate additional consumers that are similar to your customers
  • define catchment areas and perform location studies
  • better assess market potential
  • carrying out detailed statistical analyses and modeling

Our solution

The SAP® add-on Consumer Marketing Data (MGD) for Marlin Address Validation uses market research data to enrich the master record. Features for some 29 countries can be accessed and used to enrich data directly in SAP.
A total of 46 categories with nine marketing groups are available for a requested address. For clustering, an average of seven households are combined into zones. The key demographic data includes information as to age, income, vehicle registration, credit rating, household size and density standard.

During the creation or maintenance of master data, the information found about an address is automatically saved in the marketing characteristics of SAP, depending on the customizing settings. The information is thus also available for campaigns in the CRM or for analyses in SAP BW.

List of available countries:

Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland, United Kingdom, United States of America

References of ISO Professional Services

SAP and its respective logos are trademarks or registered trademarks of SAP.

Cookie settings

We use cookies to provide you with an optimal website experience. This includes those cookies that are necessary for the operation of our website and those that evaluate the use of our website for anonymous statistical purposes (so-called tracking cookies). There are also marketing cookies which help to provide content that is relevant to the user and adapted to his interests and with which the effectiveness of campaigns can be measured and controlled. You can decide for yourself whether you want to allow tracking cookies. By confirming "Allow all cookies" you agree to the use of all cookies. By clicking on the "Allow selection" button, you only agree to the categories you have selected. All information about our cookies can be found in our Privacy Policy.